Originally posted in PhotographyMatters.com, April 2010
Simon Morton from This Way has a story about a Polaroid film comeback. (duration: 12′27″)
One of the points nicely made in this somewhat stilted interview is when the interviewer mentions the cost per photo of the new instant film (Hell, it was always expensive!) the Dutch interviewee (I’m unsure of the spelling of her name, sorry) says that with digital cameras being ubiquitous, nobody even thinks when they take a photo these days. No thought, no value. So when it cost a couple or three dollars to press the shutter button, you think about it, decide where to put the camera, and the photo is good; it has a value. This is a point Ans Westra has also made publicly several times and I tend to agree.
by james | 19 April, 2010